钻石为什么如此昂贵？钻石贵在哪里？

zuijinjinian，wangluoshangyourenshuo“zuanshishi20shijizuidadeyingxiaopianju”，qizhongguandiankeyizongjiewei“zuanshibingmeiyouneimegui、xique”，gaoangshoujiabeihoushishangrendezhulijieguo。neimezuanshishizhendeshipianjuma？shichangshangdezuanshijiazhiweishenmerucianggui，zuanshiyoushiguizainali？

钻石的稀有性

zuanshishiweiyiyizhongyoudanyiyuansugouchengdebaoshi：99.95% dechengfenweitanyuansu。lingwai 0.05% kenengshiyizhonghuoduozhongweiliangyuansu，zheixieyuanzibushuyuzuanshidejibenhuaxuejiegou。youxieweiliangyuansuhuiyingxiangzuanshideyansehuojingtixingzhuang。

钻石由常见的“碳”元素构成，为什么还说稀有？

tanshiziranjiezhongxiangdangchangjiandekuangwuzhizhiyi。danruoyaojiejingchengzuanshi，tanjiubixuzaidibiaozhixiadeshenchu，yejiushidimanzhongjingshoujiduangaowengaoyadehuanjing。zaizheixietiaojianxia，meigetanyuanziyusigexianglindetanyuanzixingchengduanerqiangdejian。

wangluoshangyougefeichangyouqudeguandian，renweishimohezuanshitongshiyoutanyuansugoucheng，zuanshineimeguiwanquanbuheguiju。

shimoshitandelingyizhongxingshi，zaidiqiaozhongjingshoujiaodidewenduheyalixingchengjiejing，suoyitadejingtijiegoujieranbutong。shimoshifenrouruan，yongyushengchanxieziyongdeqianbi，erzuanshizeshifenjianying，zhiyouzuanshicainenghuashangzuanshi。

zuanshizai 35 yinianqianjiuxingchengle，zhidaoshubaiwannianqian，yixiezuanshitongguohuoshanbaofabeidaidaodibiao。xuduozuanshirengranqianzaininggudehuochengyanzhong，dianxingdehuochengyanshijinboliyan，zaijingnianleiyuedediqiaoyundongzhongfensankailai，suizhezhuyandeqinshi，beiheliuheqitashuiliuchongshuadaoshubaishenzhishuqianyinglizhiwai。youyuzuanshidejieli（yinyuanzijiegoueryouduanliehuofenliedeqingxiang）huobaoguolejiaodadeneihanwu，bujiqishudezuanshiweinengzaizheiyiguochengzhongxingcunxialai。

彩色钻石的稀有性

daduoshucaisezuanshidoubi gia d dao z jiyansefanweineidezuanshigengweixiyou。yixiezhuanjiaguji，caisezuanshijinzhanzuanshiyuanshizongchanliangde 2%。

yiqianhesezuanshichangchangbeiyuliuzuogongyeyongtu，zhidao 20 shiji 80 niandai，aodaliyadeagaierkuangkaishishengchandaliangmirendehesezuanshi。jingmingdeshichangyingxiaorenyuanjiangtamenmingmingwei“ganyi”、“xiangbin”heqitaxiyinrendemingzi，chenggongdiweigoumaizhubaodedazhongchuangzaoleduihesezuanshidexuqiu。

huangseshizuanshizhongdierzhongzuichangjiandeyanse。yuqitayansedecaisezuanshixiangbi，huangsecaisezuanshidechanlianggengweifengfu，danrengranzhizhanzuanshizhengtichanliangdeyixiaobufen。huangsecaisezuanshidemeiliheyansenongduweizhizuodinghunzuanjietigonglefengfudekenengxing。

suiranhuangsehehesezuanshixiangduibijiaochangjian，danqitayansedezuanshidouhenhanjian。zhongdaoshensediao、zhongdengsedudehongse、lvsehelansezuanshijiweihanjian。xiangduixiyouxinghennanpanduan，danziluolanse、zisehemeiyouyisihesedechunchengseshizuixiyoudezuanshisecai。qizhongyiyouzhidefensezuanshizuishouhuanying，yishinanqiu。

钻石为何如此昂贵

daduoshuzuanshidekaicaichengbendouhengao，yinweibixuyichudaliangkuangshi，ranhoujingguojiagong（fensuiheqingxi）cainenghuodezuanshi。zuanshikuangtongchangweiyupianyuandiqu，jinyibuzengjialekaicaidefuzaxing。zaixiboliyahejianadadedongtudidai，huozhezaifeizhouheaodaliyadepianyuandiqucaikuang，mianlinzheteshudetiaozhanhegaoangdechengben。

jianadabeibudiqu，beidongtutaiyuanbaoweidezuanshikuang

ciwai，yuwomengoumaidedaduoshushangpinyiyang，zhilianghexiyouxinghuitishengjiazhi。

yourenshuo，diqiushenchuyouhenduozuanshi，duodaopingjunxialaimeigerenkeyifendao75kela。

zaidaduoshuzuanshikuangkaicaideyuanshizhong，dizhiliangde“gongye”zuanshizhanlehendayibufen。zheixieyuanshibushihezhizuozhubao。suiranbutongkuangchangdebaoshijizuanshiyukuangshidebiligeyouchayi，shenzhitongyigekuangchangneiyehuichuxianbilibutongdeqingkuang，dangongrenmentongchangbixujiagongdayueyidundeshitou，cainenghuodeyikebankelazhongdeyuanshi，erzheikeyuanshijiagongchengkemianzuanshihoudezhongliangkenengjiuzhishengyibanle，yejiushi 0.25 kela。

genjukuangchangdetedian，kenengxuyaojiagong 10 wandunjinboliyanhuocishengwuzhi，cainengshengchanchuyike 1 kelade djiwuxiazuanshi。zhiliangzheimehaodezuanshidexiyouxinghuizaiqijiagezhongfanyingchulai。

广告营销创造了对钻石的需求？

“congmingdeguanggaoyingxiaochuangzaolewomenduizuanshidekewang”，zheizhongguandianshicuowude。

zaozaigongyuanqian4shiji，zuanshibianzuoweishangpinkaishijiaoyi，shoudaofurenmendezhuipeng。shangduijiangyinduzuanshiheqitabiejuyiyufengqingdeshangpindaidaoleweinisidezhongshijishichang。daole 15 shiji，zuanshizhujianchengweiouzhoushangliurenshideshishangpeishi，18 shijibaxizuanshikuangdefaxianjinyibujifalerenmenduizheizhongbaoshidekewang。

cengshuyuguerwangchaodesudan muhammad of ghordezuanshijiezhi，13shiji

zuanshiyizhihenxiyou，zhidao 19 shiji 60 niandaizainanfeifaxianzuanshikuangzhiqian，zhiyouguizuhefurencaimaideqizuanshi。nanfeifengfudekuangzang——yijihoulaizaiqitafeizhouguojia、eluosi、aodaliya、jianadaheqitadifangfaxiandekuangzang——shixunsuzhuangdadezhongchanjiejideyijiechudaozuanshi。

guanyuzuanshideyingxiao“pianju”，wangluoguandianzhongtidaojiaoduodeshidaibiersideyingxiaoguanggao。

guanggaowenanyuan mary frances gerety（mali•fulangxisi•geruidi）zai 1947 nianxiexialezhumingdeguanggaoyu“zuanshihengjiuyuan(a diamond is forever)”，cihoujihuzaidaibiersidemeiyigeguanggaozhongdoukeyikandaozheijuhua。zheiboguanggaohuodongfeichangyinrenzhumubingqiejijushuofuli，yizhiyuzuanshidinghunjiezhixunsuchengweibiaodahunyinaiqinghechengnuodefangshi。

zheitiaoguanggaoyuyu 1999 nianbei advertising age pingxuanwei 20shijizuijiaguanggaoyu。

xianzai，zuanshishidiweiheshehuadexiangzheng，yeshizhangjiuchenggongdehunyindewanmeixiangzheng。guanggaojinyibuwajuelerenleiyuzuanshiguyoupinzhi——naijiuxing、yonghengxing、meilixinghexiquexing——zhijiandeshencenglianxi。